Recently, journalists and readers and viewers alike have begun to adapt to a new world that has evolved to bring us new 24/7 to our mobile phones. The quick spreading of news, the world “viral” no longer refers to a medical condition, but a video or link that is spreading like wildfire among the internet. Traditional reporting and news print are dying, and evolving into something new.
With social media like Twitter and Facebook, the sharing of news has become easier than ever before. An interesting study was done by Sudha Ram from the University of Arizona investigates how some news agencies experience success on social networks, while some see less popularity.
NY Mag author James Gleick wrote a very interesting article, focusing on Twitter’s struggles with slow user growth and usage. “Twitter is a happy accident, a fortuity, a quirk. A giant quirk, to be sure. Its inventors had no idea what they were creating.” The article suggests that Twitter is an awesome accident, its potential only just barely recognized. “One hundred and forty characters? That makes no sense, but it creates a microblogging protocol of exceeding simplicity, with particular constraints that contribute to its power. …It is conventional wisdom now that the modern politician must use Twitter to “engage” with the public. [Along with] Riots. Freedom fighters. Terrorists. They’ve found a channel for fast messaging, and journalists sift it for nuggets.”
And along with Twitter, video now also is an important part of sharing and spreading news around the world. The younger generation may only pick up a news paper a few times a year, but anyone seeking the latest news would most likely type in a search and watch a video online, or read about it online. The video below helps summarize how social media has changed the news of business.